The crisis brings us to the consumer of the future, the Persumer

From a deep crisis that lasted more than two years and that has devastated the old concepts and ways of doing business, the consumer

Consumers do not find their way to shopping centers

The influx to the commercial centers of our country registered in May a year-on-year decrease of more than five points (5.2%) compared to the

5 ideas to get the most out of your marketing investments

INVEST IN KNOWLEDGE Although the term “knowledge society” was used for the first time in 1969, there are still few companies that have the

Positioning and Web Design: An Inseparable Binomial

Web promotion is one of the tasks that require more effort, continuity and constant work to receive qualified visits, in addition we get our

Four out of five companies will develop marketing strategies in social media in 2018

The reality is that increasingly consumers are more social and marketing departments are evolving at the same pace, it is no longer a question

Five steps to make effective telemarketing in the company

Telemarketing, that word so hated by companies. Generally when we think about Telemarketing, those heavy calls come to mind that we receive during the week,

Corporate Social Marketing

We speak of Corporate Social Responsibility (CSR) or Corporate Social Responsibility (CSR) when we refer to the proactive and voluntary contribution of a company

Agencies that do not use mobile marketing will be obsolete

The commitment to mobile marketing has become a topic of interest for agencies and advertisers, who increasingly see the need to bet on this

What should a Community Manager know about the brand he represents?

The figure of the Community Manager has undoubtedly been highlighted as that of the maximum exponent and representative of brands in social networks. Their management

Coverage, impact and reaction: The three keys to measuring the success of an advertising campaign

Every advertising professional knows that when designing a campaign it is necessary to be clear about where we want to go. Now, how do we