Study of influence of brands in the digital society

34% of brands have a poor or very poor score According to the data of the second edition of the study ‘Influence of brands

Workers alert, only 26% feel happy

Workers who are not happy. Only one in four employees feels happy and fulfilled in their work according to the Healthy Companies survey that has

The Wunderman agency continues to strengthen its teams and bet on the future

The Wunderman agency, following its growth plan, integrates three professionals into its teams. A Creative Director, a Digital Analyst and a Editor. Julián Pascual –

Aspects to keep in mind about our competition

The economic crisis has caused numerous and rapid changes in the agri-food sector: changes in ingredients, changes in packaging (materials, grammages, number of inks,

Benchmarketing, analysis of the competition a process and not an end

One of the main strengths of this new, dynamic, vertiginous and always expanding, business model that is woven daily on the network lies in

Market research, challenges and innovation

The development of the Internet has opened a new world of possibilities for the area of ​​market research, the traditional techniques used in market

Internet, second advertising support in advertising investment

This is revealed by the latest study by the Zenthinela advertisers panel, which explains that websites, social networks and video will be the undisputed

The crisis brings us to the consumer of the future, the Persumer

From a deep crisis that lasted more than two years and that has devastated the old concepts and ways of doing business, the consumer

Consumers do not find their way to shopping centers

The influx to the commercial centers of our country registered in May a year-on-year decrease of more than five points (5.2%) compared to the

5 ideas to get the most out of your marketing investments

INVEST IN KNOWLEDGE Although the term “knowledge society” was used for the first time in 1969, there are still few companies that have the