Companies and brands must undergo a ‘Chip change’
As much as we talk about social networks as a phenomenon associated with technological innovation, as much as brands continue to be surprised by
From rumor to disaster: Errors of brands in the face of online reputation crises
The learning related to the management of the crisis in social networks and the identification of the side effects derived from a bad practice,
Women and mothers, great precursors of e-commerce and online shopping
If we have to describe any mother of small children, a word comes to mind: busy !. Two recent studies verify it by showing that
Online shopping at Christmas grows 20%
zanox, the leading results-based advertising network in Europe, has presented the results of its latest study on “Trends in online shopping at Christmas in
I want to work in commercial communication: marketing or advertising
If one day your son, nephew, brother, cousin or grandchild tells you that you want to study something related to commercial communication: marketing or advertising and
It was digital: a challenge for marketing managers
The return on investment will be the main indicator of marketing results. However, half of managers have difficulties in providing data that reflects this return
The 4 key pillars of professional success
Confidence in oneself, having a direction, knowing how to take risks and effort, are the “Four Pillars of Success”, according to Maryam Varela, professor
Improve brand management, initiative of Marketing managers
In particularly difficult moments for brand management, with marketing and communication budgets that are significantly affected by the economic crisis, the Marketing Association has
How to prevent social media from destroying our business
Social media has impacted CEOs, executives and employees of companies around the world, in the way they perceive their roles, how they organize themselves
Reputation crisis: Every brand should have a protocol of action 2.0
At times, large companies and companies of global recognition are in the situation of facing an important reputation crisis. Crises that directly affect negatively the