This is possibly one of the most intense debates have sometimes with marketing professionals and in most cases seems to be a unanimous message on the subject. I’m going to give back more to the subject to try to generate a little more reflection on this issue. The situation is the following:
“Are the marks aware of the effect this type of advertising? It is a desperate attempt to brand not goes unnoticed? Because people are morbid, reverts to end positively to the brand in sales?
The debate is discussion; see the arguments for and against.
Arguments against the advertising with controversy
They are:
- Not offend anyone: there are many people with complex contexts that often and most rightly offended by some thirsting marks prominence.
- These brands prefer to communicate more noble values: the controversy by not seeking other messages such as companionship, teamwork, love, perseverance, to be free … is sought.
- The anti – advertising can take its toll: more with social networks can generate great brand crisis visualize not stop. This in sales can be noticed, a lot.
Arguments of advertising with controversy
Well, now I have to do the devil’s advocate:
- The controversial campaigns are twice as visibility: Have you seen the last campaign…? Really? As passed … This may be a possible dialogue. During that period many people talk about the brand and we accept it or not sometimes irreverent sold.
- Who are you bothering? You can give that bother many people but paradoxically he is enjoying the publicity to your target audience. If you have clients that can end extreme happening.
- You appeal to people’s morbid curiosity: Not everything is good in human genetics so some sauce on the plate can energize many things and make many references to the brand for a while.
3 examples of advertising with controversy to generate debate
Let’s go on and see what kind of controversy can be generated:
- The last campaign Dsigual: Starting with a recent example. Hit or error? Annoyed equally to the type of client you have?
- The famous “Unhate” Benetton campaign: This mark he usually does these things …
- Campaign signature handbags Loewe: Possibly one of the most criticized of the 2012 Campaign …
Seen all this, what do you think? It is always a mistake? Sometimes it goes well? It does not matter who you bother as long as your customers keep buying?
