It is a fact that more and more companies are joining the Social Media cart with the intention of benefiting from the possibilities offered by a new channel such as Social Networks, forums, blogs or any other tool we can use for it.

Some people do not trust too much of this and enters the environment of dospuntocero a little afraid of what can be found along the way and the damage that, due to the exposure of your brand or product to other users, may suffer.

Social Media professionals who face the reluctance of companies in this digital environment, often claim that it is easier to suffer much greater damage from an attack that we do not see coming than from one that we monitor, we know that it is there and we have the opportunity to solve.

But, another obstacle facing those who want to enter Social Media is the economic one. Make a comprehensive Social Media plan and put it into practice, it’s worth money, and it’s a quantity that companies can not afford or do not want to pay for something they can not see, touch or feel, and that, in most of the times, they do not believe.

As he told me in a very pleasant conversation that I had last week with Santi Perdomo, CEO of Andalunet, the businessmen, when they hire a billboard, they are seeing it and they know it is there, they know what they have paid for, but, in the Social Networks issue, they think they are wasting money, because they see absolutely nothing tangible.

It is difficult to explain to someone who does not have much idea and that comes from the traditional concept of the company the need to implement online marketing in your company, and, much more difficult is to make you see the need to adopt a series of tools to have a presence in Internet.

In most cases, companies that decide to make the jump, do not want to invest too much money in something they do not believe, as I say, in something that does not exist for them because they can not feel it, and, most common in these cases is that they themselves, without hiring the services of any professional, go to an acquaintance who opens a profile on Facebook and that’s it, upload a couple of photos and go. Also, when you ask them why they have only opened that profile on Facebook, they tell you something like they’re going to see what “Facebook” gives them, and if it makes them sell more, they’ll do more things.

Error. These tools go together. The first thing we must do is study in what networks we need or it is beneficial to have presence, but, once we establish this, it is a whole package. If we are in Social Media, we must be.

It is a very common failure to think that, if we get many fans on our Facebook page, then and only then, is when we open a blog, which without regular updates is useless, and an account in the social network of microblogging. Although suppose a greater investment, if we enter Social Networks, we must go to bare chest, to give everything, because, the more we show, the more transparent we will be, that is, the more channels we have presence, the easier it will be for the client to arrive to us, we will be more accessible, and that will be an advantage for us against other competitors.

What do we do then, do we enter with everything or do it little by little?