The reality is that increasingly consumers are more social and marketing departments are evolving at the same pace, it is no longer a question of taking timid steps in the online world but of developing marketing strategies in social media.

According to eMarketer, next year four out of five companies with more than one hundred employees will develop marketing campaigns in social media, a figure that in 2017 did not reach 48% and will even be higher in 2018. The reason why companies They are getting fully into the online world is the increase in the use of social media by consumers and that Facebook has a massive audience.

Social media is in the minds of marketing departments not only for mass use but also for their goal of investing in them. According to a global analysis conducted by Maxymiser, a distributor of personalized online tools, social media is the third area in which marketing departments will invest their 2011 budget after the development of their websites.

According to various studies, spending on social media continues to increase but this means that other channels lose budgets. Global marketing budgets are not being increased but money is being diverted to social media that belonged to other business areas. This expense will also be given by the ROI that will measure the effectiveness of the campaigns.