When we started a business, we must take into account the importance that will have the marketing department, to grow your business need to hire these services efficiently because marketers are responsible for connecting the product or service question with potential customers. To face this process with guarantees it would have to differentiate in 3 phases…
1- Previous parameters to consider
2- Choose a formula for contracting services
3- Keys to execute the chosen formula
Preliminary parameters to considerAs all important process is healthy make a list of the factors that may influence the decision to begin to define the guidelines and take account not end up in the wrong formula:
– Attainment levels in Marketing: the founder of the company or the “recruiter” should know how much knowledge is in the “home” to be aware of how much they need to be advised in this area.
– Level of involvement: can happen that a partner or the founder himself want to get involved in marketing tasks because he considers vital, if so, will certainly influence the decision.
– Budget available: of course, is one of the most important factors since they can rule out many options
– Time planned for net profitability through marketing strategies: is different if you search more medium – term options or any distribution of resources will be “shortsighted” character.
To choose it must know what options have actually:
– Hire a responsible internal marketing: this would be the classic formula. Fixed contract, starting with a trial period betting on a profile that want to stay in the company.
– Hire a specialist with 360 service agency would go for an agency to plan, execute and coordinate all marketing strategy.
– Collaborations with profiles “freelance” are becoming very fashionable this type of collaborative contracts for the little risk assumed by the company that needs marketing services. Within this formula we include the figure of an external consultant who can intervene at any given time.
– Combined formulas: Internal + agency, internal + freelance specialized agency + freelance. Or even hired by project teams + internal monitoring.
Once we have determined the way forward we can define some points that will help marketers work according to what we expect:
1- Same business vision: the contracted responsible should have the same vision of business that the manager dome. Do not be meeting points in this area can cause significant discrepancies.
2- Clear and similar to the sector in question References: the referenced work is what will bring us to contract with guarantees reliable clues.
3- Mark the objectives clearly: well marked start goals, provided they are realistic, the barometer will be necessary to determine how productive is proving internal or external marketing department.
4- Search communication skills: marketing is very close to being able to communicate effectively. Those responsible must know how to communicate the competitive advantages of the company.
Your marketing team is the executive arm that can bring you to have a portfolio of solvent clients on which to grow your business so worth carrying out this process carefully and knowledgeably.
What do you think are the keys to hire marketing services? We must seek new formulas?
