When you have finally decided that you’re going to throw to start a business you’re probably thinking you need a “business plan” 100 pages, offices, staff, funding … for the vast majority of projects that no longer part of the process but not. In the first instance the key question is: why spend a lot of money just to validate a business model? 

What we really need is “take light” and validate your business model quickly, easily and effectively so that you can really check if:

• No way you will get customers with this idea.
• Get the first “inputs” of the market and see what needs to be improved so that business really has no bleed financially.
• 100% Realizing that hit the nail on the first (unlikely in most cases).

The 6 steps to validate your business model immediately

What really separates to discover which of these three scenarios your project is located are 6 easy and quick steps summarized in the following sentence:

“Planifica just, ubica your market value proposition define your plunge forward formats and optimize using different first results”

The steps are as follows:

1- “Mini-studio” market: As I said do not need to fill endless leaves, there is only get some information by prospecting for a little closer and if people know our product or service arouses some interest. Also keep an eye on the state of the market in terms of competition we can find.

2- Making sure that the market is big enough: There is a very easy way to measure more or less the volume of business possible and is measured with Google Trends few searches occur in a region with keywords related to your product or service.

3- Develop your value proposition: I propose to do three specific tasks:

• Define your competitive advantage. Why you are going to buy from you?
• Make a simple SWOT: mark your weaknesses, threats, strengths and opportunities.
• Be able to write in 140 characters the mission of your company.

4- Making some “landing pages” to capture leads online: Do not build a web (with what it costs to do it well) if you do not know if you can make money with this activity. Therefore, build some “landing pages” that let you try the first sales.

5- Send traffic to your “Landings”: First do not complicate recruitment strategies with large traffic, riding a Google Adwords campaign to send interested users and get records. When you do make A / B testings to go see that page works best for you.

6- Analyzes and optimizes the results: As simple as collecting impressions of your first campaign to see what you can improve and so you will have been preliminarily validate your business model.

Phase 2A: Develop your company through “bootstrapping”

Companies using the “bootstrapping” to establish their activity are those who manage to gradually increase their business through organic growth, ie without any external funding. To do this here I leave some tips:

• Learn fast your first customers
• Keep costs down
• Get your first references to support your project
• Reinvest, reinvest and reinvest
• Let criticized for a mentor

What are the essential steps for you to validate a business model?