One of these goals of our online marketing plan for any company is to draw up an online or corporate reputation management plan. The online reputation strategy is used to have a valuation made by the public about a particular company, we will base ourselves mainly on social networks that will be our main means of influence. Our reputation strategy will have two phases: that of investigating and monitoring.
In the first phase, user and media opinions are recorded and studied in the network. The second phase of monitoring requires a monitoring of what happened in real time, but as we say, it is not only to collect analysis and measure, since we have to do a correct Management of online identity through a series of guidelines such as: online positioning strategies, rules governing employee behavior and a comprehensive strategy.
We will speak on this occasion of a strategy of positioning in social networks whose main aspect is to build relationships with influential people related to our company or our sector and begin to follow them in a medium term period to strengthen ties with them. We must always make sure that the time we devote to social networks helps us to make the effort invested work.
A study by Forrester Research confirms that 13.4% of adults create 80% of content that influences people and 6.2% of Internet users account for 80% of social media influence. For this reason we determine the following steps:
Brand targets influencers
The goal is to find these influential people and create filters that allow you to communicate with them.
Create your list
There is no need to become obsessed with influencer, and always includes the people in a list since they can later be eliminated. We recommend starting with about 10 or 20 influencers.
Influence index tools
Below you can access tools that measure user popularity and influence indexes such as Klout, Kred or Peerlndex.
Thematic Directories
Another great place to start looking for influential people online is Alltop which adds the best blogs on a number of different topics and is also free.
For some people the best option to look for influencers are the well known groups of linkedin, it is perfect to look for people related to a specific topic and thus you will be able to check if they are influential or not within the same
One of the best places to be able to measure the influence Is twitter where we can monitor hashtags interesting terms for my sector and from these will find content, bloggers, etc.?
Finally, facebook pages are good for finding influential people to add to your initial list. Also we can make fans of some page and check who has more impact with its comments and applications.
With all these actions we can capture this influential public by relating it to our company, establishing links with them will considerably strengthen our brand image on the Internet.