Maintaining an online presence is a must for every business and, alongside carefully curated social media platforms, one of the most powerful ways to do this is through creating and regularly updating your own high-quality website. Not all websites are made equal, however, and understanding what makes a great website that is easy to navigate and consistently maintains an excellent conversion rate will help you to ensure your online presence is user-friendly, accessible and valuable to your business.
Responsive Design
Simply put, a responsive design will look great and work seamlessly across a range of devices, from large screened desktops to pocket friendly smartphones. Navigating a website on a computer and on a smartphone are two very different experiences, and so your website must be flexible enough to deliver maximum usability to each one of your users, regardless of the device they choose to access it through.
The rise of mobile browsing means that mobile friendly websites are more important than ever, so important in fact that Google now penalises sites that aren’t fully optimised for mobile users.
Reflecting Your Business and Appealing to Your Audience
Your website must reflect the core values and mission of your brand, from logo design and colours, right through to the layout and content. It is also equally important to understand your target audience and appeal directly to their tastes and preferences, as doing so will ensure you stand out from the crowd and demonstrate that you understand and can clearly communicate how your products or services will enhance the lives of your customers.
To achieve this, it is extremely important to select a team specialising in web design in South Devon with a comprehensive skillset, such as https://www.igoweb.co.uk, who will work closely with you to fully understand your objectives.
User Experience
Delivering a positive user experience is important because if the information someone is seeking isn’t easily accessible or presented in a clear and coherent way, they’ll simply go and look elsewhere. You must ensure that your navigation system is as simple as possible and that users understand that every call-to-action is there to enhance their experience and help them to locate important information to inform their purchasing decision. You will have put a lot of effort into your content, so don’t make it difficult to find!