No matter your industry, nowadays you need to maintain a digital footprint in order to attract clients and grow your business. For some very small companies, maintaining a positive social media presence or self-created website with one of the many existing tools can be enough, but for most, especially those with bigger things in mind, a proper website is needed.
If you’re looking at building a site for your business, or even just updating your smaller web presence, here are some common mistakes startups and small businesses make with their websites, and some guidelines on how to avoid them.
Don’t Skimp on Content Creation
It is easy to think that once the site is built you or an employee can just add the content and maintain the site, and depending on the skills you bring, you might be right.
Consider this, though. If you go to a website that is full of typographic errors, or devoid of all but the most basic content, how confident would you be about giving them your business?
The best way to make your website a positive reflection on your business is to make sure you have professional content creators. Good quality web design in Leicester from, for instance, http://www.leicester-website-design.co.uk/, will provide content creation options.
Prioritize Usability
We have all been on websites that look fantastic but are a nightmare to navigate, or simply don’t have the promised information available.
Your priorities should be to ensure accessibility to your site – that is, an easy to remember domain name, searchability, and network uptime – then ensure that your website contains relevant and up to date information. It is no use to anyone if your website is perfect but has the wrong contact details on it. Third on the list should be usability, and all of these should come well before you start spending money on flashy extras.
Remember Your Customer Focus
At the end of the day, your website exists to entice customers and make it easy for them to find and contact you. Selling your products or services directly should be a factor, obviously, but you should focus on giving the customer the information they need to make their decision.