E-marketing, e-commerce and Social Media Marketing are already essential pieces in the communication plans of companies, therefore, this professional profile was one of the most demanded last year.

For three years now, the fourth Monday in January, the work of Community Managers and professionals working in the digital marketing sector has been commemorated internationally.

In this context, Gema Minayo, Social Media Manager of Womenalia participated in the past Social Media Marketing Day organized by the Inesdi training school together with other experts from the world of marketing and Social Media. In his speech, “The new Community Manager”, offered some of the characteristics of this professional profile, which he defines as a “Professional 4.0” in which 4 professions and several responsibilities are mixed:

• Social Media: From the design of the Social Media strategy, as well as the management, communication and dissemination of content of value. All this to achieve a creation of a community with “engagement” towards a brand and that leads to traffic to the web to a conversion into sales.
• Web design: Community Managers are not programmers or designers, but they have to know the bases of good usability and web design oriented to the user so that the web has an optimal result.
• Web positioning: They have to know from the web architecture to the preparation of the same for SEO. And you can not forget, the most important thing: the content and information that is transmitted through Social Networks and how it affects the positioning in Google.
• Web analytics: Measurement is the basis of the work and responsibility of the Community Manager. On the internet everything is measurable and in Social Networks as well. All actions must be measured, be they success or failure and act accordingly in the community. The conversion into sales and traffic in basic as of this date.

Minayo emphasizes the “Digital Natives”, consumers who have been born in the digital world and from very early ages participate in the Social Media world. Also in the fact that companies have to adapt to the new reality by pursuing a unique and global strategy within the offline and online.

Therefore, the challenge as Social Media professionals in this new paradigm of the Community Manager is to have a great global vision of the market, to learn how to manage human behavior, have ears open and last, and not so easy, to use common sense.