The sole purpose of your website is to promote your products or services, but are you sure that you’re not scaring visitors away? Your images and photographs may be sublime, your content may be interesting and relevant, but if you’ve got your typography wrong, then you could inadvertently be shooting yourself in the foot.
According to Forbes, presenting your visitors with long sections of text in a small font can quickly overwhelm them, causing them to head off to your competitors without a backward glance, so it pays to get it right. Here are some golden rules to ensure that your text gets your message across to your audience easily and clearly.
Sans serif fonts
Serif fonts, such as Times New Roman, work well for printed matter, but fail to shine on a computer screen. When preparing online content, make sure to create it in a sans serif font, as this will display beautifully on a backlit screen, creating text that is easy on the eye.
Check your font size
Selecting the correct size of font is crucial. Too big, and it looks over-simplified and takes up too much space, too small, and it causes eye strain. Bear in mind that many of your site visitors won’t have perfect vision, particularly those of the Baby Boomer generation, so unless your core message is aimed exclusively at the younger generation, keep your font size large enough to make it readable for everyone.
Colours are important
Likewise, some colour combinations are difficult to read, such as blue or red text on a black background. With so many text and background colours available, it’s easy to go mad and choose exciting and vibrant colours, but you need to make sure that these are accessible to everyone visiting your site. If you don’t have graphic design training then it’s well worth taking the time to consult the experts. Whether you live in Rotherham or Reading web design teams such as http://www.starwebinnovations.co.uk/ can help you to create stunning sites that won’t make your visitors flinch.
Establish your hierarchy
Varying font sizes can add real impact to your message, drawing the viewer’s eyes to important elements of your site, and making navigating the site easy. Make sure that your headings and calls to action are at the forefront of your design at all times.