Ensuring your business has an interesting and engaging online presence may feel like just another thing to add to your to-do list; however, it is one of the most important steps you can take in increasing your reach and ensuring your customers can access the information they need whilst positively connecting with your brand.
1. Invest in your imagery
It can be tempting to rely on stock photography, and there is no doubt that the selection available has greatly improved over the last year; however, investing in your own imagery not only conveys to your audience that you are serious about your business but also looks more authentic and personal.
As explained by the Content Marketing Institute, your audience wants to connect with you and your brand. It can’t do this when presented with generic visuals.
2. Always proofread everything
Content littered with spelling and grammar errors or an unclear message is off-putting. Mistakes are not always easy to spot, so make sure you ask someone to check your content before adding it to your website.
3. Invest in reliable hosting
Your website could be the most impressive, accessible design ever created; however, if your host is unreliable, no one will ever get to see it. There are many companies specialising in WordPress hosting in the UK; however, it is important to choose a respected, reliable and professional service that meets your needs. We recommend choosing a service with accessible customer service, such as https://www.igohost.co.uk/wordpress-hosting.php, in case you ever need any assistance.
4. Personalised design
As with stock images, a stock theme or template runs the risk of looking too generic and being unable to accurately convey the ethos and personality of your business. You are unique, so make sure your website reflects this.
5. Not all conventions are bad
Although your design should be unique, it must also be easy to navigate and understand. This means your brand logo should be clearly visible, alongside easy access to your other content. A top navigation bar is the easiest way to do this, but make sure it is user friendly whichever you choose to incorporate it into your design.
6. Communication
If your customers want to contact you, don’t make it difficult! Alongside highlighting your social platforms, ensure your email address and phone number are easy to find.