Content marketing is the most effective strategy to generate value and presence on the web. Many marketers have seen with good eyes to invest their money and time in generating contents and thus to have a profitability of business in the long term.

Although it sounds as easy as it is thought, content marketing is a task that demands a careful look at the needs and tastes of the client. It is also a job that requires a group of people with different skills (programmers, designers, editors, social media manager, among others.)

It is good to clarify that this strategy is not only for big brands or transnational companies. Freelancers or entrepreneurs often use them to make room in the market. So it’s best not to underestimate. Due to the complexity of this work, it is necessary to show guidelines for correctly developing content marketing. What do I do to make content marketing work for me and my business?  We can highlight 4 vital and fundamental keys.

Quality Content

Everything starts here. The good content is one that impacts your audience for quality and freshness. Causes reading and attracting. This is a constant struggle, therefore, you should always draw the attention of the public. Here is a lot of the previous strategy: knowing what we want to communicate and how we will communicate it. Having this defined will proceed to produce the contents.

In the way of wanting to attract attention, many times we will have hits or mistakes but this is the growth and the search for the right content for our audience. Do not be impatient that at the beginning you will be read by few users but due to your relevance of content you will grow until you consolidate.

Relevant Discussions

We have the content now we need to spread it. Sometimes just having it on a blog is not enough to make it known by many users. Let’s use social media to communicate our information. Do not try to embrace them all. Use the right ones for your audience and for your interests.

When broadcasting our messages, the ideal is that our fans feel the need to comment, respond or debate with other users. But here it is not about whether we are conflicting or provocative. Our content has to be the point of debate. Only then will we realize that there is a relevance for reading and sharing our publications.

Keep the best comments and do not forget to answer them. Be considerate of your followers.

Analysis of responses

At first we had only content, now we have valuable information to analyze. Check it both quantitatively and qualitatively. It is good to have a thermometer to consider which content is most read, which are not and what is the correct time to broadcast our messages. This point is essential because you will constantly study your audience.

At times it can become tedious and even suffocating, but it is better to have answers to analyze than an empty content portal and a poor communication channel.

New content

The feedback from our followers will serve us to generate content adapted to your tastes. This new content will be tailored to our target. Also we can mention those users who have helped us and ask for more comments. Let’s talk directly and without fear to ask for suggestions and ideas.

These elements will make the content production chain follow its course efficiently as well as strengthen the link with our customers and project an image of transparency, openness to users and relevance in the sector.