Instagram may not be your first choice when planning your social media marketing campaign, but it is a platform that shouldn’t be overlooked. It’s the ideal place to use visual content to grab viewers’ attention. Take heed of these simple tips, and it could lead to a great ROI and conversion rate.
Use Hashtags
End every caption with a general hashtag to add authenticity and gain more exposure for your brand. Use Instagram’s top hashtags to inspire you, but make sure that yours stands out from the crowd.
Do not overuse the same hashtags, even if they have proved successful. Instead, be creative and make sure that your hashtags are relevant and don’t convey the wrong message – especially by accident.
Do not be tempted to pack posts with too many hashtags, either. You don’t want users to think that you’re spamming.
Audience Interaction
Use Instagram as a platform for two-way communication and interact with members of your audience. These people will remember your brand and may even become advocates for your company. In some ways, Instagram can act as a key, opening the door to your brand and giving access to your Drupal design agency-created website, for example.
Use positive language and an upbeat tone, and remember that your words have the power to persuade your audience to trust your company and make use of your brand. Just as a website designed by companies such as https://www.website-express.co.uk/service/drupal-development-agency must convey the ethos of your brand, so must every word, picture and video you post.
Frequent Competitions
Giveaways are almost always winners on social media. All you have to do is get your audience to share, like and comment to be in with a chance of winning a prize. Of course, you can make it more complicated, but be wary of making things too complex.
You could come up with a brand hashtag and get followers to upload images accompanied by the hashtag specific to that contest. You don’t even need to offer a prize sometimes, as uploading entries could be a reward in itself, as in the case of the BBC news photography compilations described at http://www.bbc.co.uk/news/world-10768282.
You could launch a contest focussing on followers using your product. These can be great marketing tools, and don’t forget to ask competition entrants to include their email address so you can contact them in future.