Digital marketing wins in quality and effectiveness. This is demonstrated by the latest data collected in various reports and studies. Below are the main conclusions, among which we can highlight trends such as e-mailing is the most useful way to reach the customer directly, or how the marketing agencies reach their audience through the largest number of channels, creating A diversified strategy.
These are some of the trends that should be taken into account, when designing a plan of action in online marketing:
22% of promotional emails sent do not reach the subscriber inbox.
One in five commercial messages sent worldwide in the first half of 2013 did not reach the subscriber’s inbox according to a Return Path report. And the indirect advertising rate (IPR) decreased compared to 2012 by 4%.
This report also analyzes the delivery capacity. The retail sector has proven to be one of the best placing 92% of the messages sent in the inboxes, which is 5% in total compared to the previous year.
Utilities, consumer products and publishers improved on last year’s statistics.
The labeling system will reach 50% of sites in 2017 .
Up to 50% of sites will adapt to label technology in 2017 according to new Qubit research.
The data show a massive increase in assimilation among the 100,000 leading websites globally, with an adoption of this 600% system since May 2012.
Other trends that stand out are that while site-level label servers represented 49% in 2012, they now account for 80% of installed sites.
And, free products currently account for 44% of the overall label management market.
Load times are getting slower in e-commerce.
A Radware report suggests that despite companies’ efforts to ensure a rapid load type, the average speed of the site is becoming slower.
The study shows that in spring 2012, the average page load was 6.79 seconds, and now it is 7.72 seconds.It supposes a decrease of the speed of 13.7%.
It stands out among the top 500 sites by speed of loading according to the ranking of Alexa.com, Ikea (1.85 seconds), Abebooks (2.06 seconds) and Pixmania (2.20 seconds).
Only 20% of companies that collect data link them to business objectives.
A fifth of companies (20%) have a strategy for collecting and analyzing data linked to business objectives, according to a report by Ecosultancy and Lynchpin.
The study has shown that the proportion of companies claiming to be working on a strategy with data has remained at around 60% since 2009, indicating that they are not having much success in achieving their goals.
52% of agencies offer a full range of digital marketing services.
The data released by the new report published UK Search Engine Marketing Benchmark 2013 show that more than half of the agencies (52%) offer a full range of digital marketing services, which has meant a 42% increase compared to 2012 .
It has only increased by 12% compared to specialized SEO agencies, while only 7% in specialized SEM.While 10% of the agencies carry out both SEO and SEM.
The report also shows that 69% of companies themselves handle social marketing, while 7% use only one agency.
Google marks a strong affinity with the positioning.
A new Searchmetrics report shows a strong relationship between the social site and the positioning on the Google search results page.
Websites that rank in the top positions usually have a large number of social interactions with G, which points to have a big impact.
Interagency coordination is increasingly impossible.
Nearly half of European salespeople (48%) point to the fact that the burden of interinstitutional coordination has become unmanageable, according to a Charterhouse report.
According to the report, 63% of European salespeople, and almost 70% of England, believe that working with so many agencies for the creation of integrated campaigns is very difficult.
53% state that problems arise as a result of lack of communication between agencies.
Email is the leader in marketing.
According to the latest TagMan report email marketing is still the most useful form of advertising.
The data show that 43% of marketers are not sure that social networks drive ROI. While 63% still regard email as the most useful form of digital advertising. On the other hand, 55% still measure the percentage success of a campaign for CTR, while 31% still struggle against data overload.