By now, we all have clear the importance of social networks as a communication tool to access agile and quick to customers and potential customers so, let’s define some points that help brands within your marketing strategy and commercial to go hand in hand users department, be present in their joys and in their sorrows and their attention is so personalized that even comes another prettier cheaper brand, smarter and never, never want to leave ours.

Turn your brand into a great listener. Users have problems, always. Therefore, it is essential that brands listen to them, give them solutions and care about them. Even if you have a 902 as contact phone, brands must remember that there are people behind the phone and they are the ones who pay the salaries of workers of the company.

Be a good communicator. Sometimes, behind the brands on social networks like Twitter or Facebook are people who have nothing to do with a Community Manager and his skills as a communicator and commercial products and services of the company must be guaranteed. Therefore, learn communication techniques, when to talk, when to listen and how to make customer communication easy and fluid.

Be calm and be patient. Note that many of the times that the customer uses the service of a company either by telephone or through a tweet on social networks have a complaint and thus their resulting anger. We do not tell you to take “strictly” the phrase “the customer is always right” but does not help the person behind the phone will not be able to keep up appearances.

Keep your promises. Important. You can not offer a free iPhone and when the customer accepts and send it home I want to bill. No. It does not work, your brand and your company will damaged, you have an angry customer who will never trust you, which means what you have lost!

Be  honest and transparent, worry about their satisfaction and happiness even when they transmit will not be positive.

Do yourself a question:  Do you customer is happy with the solution that you give him? Confirm that your client has been satisfied with the service and the solution you’ve given.

Become an expert. Learn all about the product or service you want to sell your client, take the time to know it thoroughly and find all necessary so that your customer is satisfied solutions.

Not all words; the  body language  is important even when you’re talking on the phone. Smiling frequently can help you experience your customer with your brand better.

Estate sure of yourself. If demonstrate security solutions you provide your client will be much more credible.

Get used to working under pressure. Solving problems, steer the conversation, keep your composure can help you find a good solution either in person , over the Internet or by telephone.

Put yourself in your client. Empathy is essential in these cases because the customer will feel supported and understood.

It uses a  positive language  to help you motivate and persuade your client in the sale.

Exceeds the expectations of your client, go one step ahead to get your faithfulness.

Learn from the mistakes, take your time, study them to not repeat them.

I am a good leader and shows that you are able to solve a problem.

Be kind and compassionate  as your attitude always ready to help your client you will facilitate the work a lot and he will thank you.

Know your company, your colleagues, help them with their problems, they will do the same for you.

Analyzes  the problem as soon as you start talking to the customer and talks like a good professional offering solutions and managing well their days talking with twenty different operators and the customer have to explain your problem twenty other times not help anything to this is patient.

Be a good negotiator understands human psychology and finally close the deal.

Once we get to use all the on off line available to the customer service tools and just need consumers the New Law Customer promoted by the Council of Ministers and really all companies are able to fulfill are created.