Create a detailed social media strategy, perfectly aimed at achieving goals is as important as having a solid business plan. Your customers will notice and, what is worse, they can leave your mark and switch to the competition.
So to attract and engage fans, followers and, if all goes well, make them your customers, you have to carefully design a clear and effective social media strategy. These are some of the questions that every strategist should be done while building your plan.
What should aim my company on social networks?
The first is to identify what are the goals of the company and also the expectations of consumers by using my brand. Thus, depending on the business we have, we can use social networks to:
Who has to implement and maintain profiles of the company?
Ideally, if there is no experience in this field but budget is to hire a consultant or an agency that meets the needs. If your business is small, you can encapsulation one employee with experience in implementing social media strategies. If the company is large, resort to someone in the marketing department.
Does the brand to be present in all the most popular social networks?
Step by Step. We must identify the most used platforms our consumers and start with the most popular of them. The more you grow your business and budget, with more social networks you will experience.
What are the best social networks for small businesses?
According to Lee Odden, CEO of American marketing agency, TopRank Online Marketing, any business, large or small you can run a Twitter account. Google is also interesting to give a boost to SEO. SlideShare Linkedin and be interesting to find influential people in the industry when the company is B2B. In the event that the business is oriented consumer directly, Facebook or Pinterest are suitable networks.
How often should I publish?
There are no magic recipes that are worth for all social networks. Analyze your profiles and your followers. Find out where is the balance between a minimum number of times to read us our fans and the maximum from which we started saturarles. Social networks like Twitter more snapshots, for example, tolerate greater number of daily publications.
What kind of content I publish in each of the social networks?
There are certain types of content works best in some networks than others. For example, Facebook, Pinterest, Instagram or Google, for his very visual nature photographs work very well either on products, events or small details of what goes on within the company.
Linkedin is widely used to share company news and developments in the sector.Lo interesting is to develop a mix of different types of content for publications pace is dynamic and fresh and the consumer coming back for more.
Should I use social networks to provide customer service?
Undoubtedly, it is currently one of the ways for consumers to access brands, so it can be used as a channel to handle inquiries or complaints from customers.
How do I convert fans into customers?
The golden question. There are no tricks to ensure the conversion of fans and followers in cold hard cash, but there are some tactics that work better than others. For example, ads on Facebook can be a simple and not too expensive way to expand the fan base and capture leads. Contests integrated across multiple platforms or raffles of gifts that are directly linked to your brand can attract potential customers. In this case, to lead them to the store, it is desirable that the rules and registration to participate are made from the website.
How I can measure the success of my efforts on social media?
Use analytical platforms offer themselves as Facebook or Linkedin to see which publications to plan work best content get more interaction with your followers and more traffic to your site.
What is the biggest mistake you should avoid?
Not having a social media plan or not follow. It is true that the plan should be able to adapt to the constantly changing digital environment. Why should assess which tactics work best and redefine the strategy once a month.