Who? A young man of 18-30 years, and greater than $ 30,000 income. No longer a statistical profile, an average, but it gives an idea of the type more likely to use location services person.

With the unstoppable proliferation of smart phones has skyrocketed use for information as useful as what restaurants I have closer to have a snack, or what is the schedule for the nearest hardware store. 63% of smartphones have GPS and according to a recent study by Econsultancy Multichannel Retail Survey, 44% of owners have used it to find details of businesses that have closer. Opportunities that well used by businesses, using appropriate networks can impact positively on their income statements.

It is true that it has entered in declining use check-in on premises. It only makes a small 12% of smartphone owners, compared with 18% a year ago.It does not seem that this is the way to go to consolidate. To what extent it makes sense for consumers to communicate beyond the contacts and the world where you are at all times? That is why access to location-based services has become a common tagging places or check-in from mobile phenomenon.

And here we link up with the answer to the second question, why? Simply because it does have utility for the user beyond announce to friends where we are and where we go. 75% of smartphone users access location services, more men than women, according to the Pew study. The use is widespread in all age groups, with very high ratios ranging from 80% of young people between 18 and 29 years, 58% of those over 65 years.

Labeling in social networking happens something like that at check-in. Only 3 out of 10 social network users include it in their publications, according to a study by Pew Internet & American Life Project. As expected, younger people between 18 and 49 years are most prone to this type of labeling. Those most men aged 30-49 years with a rate of 34%, versus 26% of those over 40.

But in any case the figures even touch the levels of use of location services.The message launched users with their own behavior seems clear: past the anger of the novel, what is most interesting is the use of services.