In this day and age, most of us live double lives. We weave a tangled web between “real life” and our online presence. We use social media, blog, shop and even work online. In fact, our online persona and our “real life” character often seem to come from different worlds.
The Business World
When it comes to business, the parallel online universe is just as important as real life. In fact, with advertising and marketing increasingly taking place online, it’s probably even more important. Big businesses are taking to the internet to interact with their customers, gain insight into their competitors and improve their reputation.
When Two Worlds Collide
The problem with the parallel internet universe is that it isn’t always compatible with real life, as the Independent reports. The British and American governments are looking to increase their surveillance that takes place via the internet. Unfortunately, to do so they will have to make the Web less secure.
But sometimes you have to go back to the very basics of right and wrong, even where the internet is concerned. Take bullying for example. It is something that has sadly gone on since the dawn of civilisation and looks set to continue – but now the bullies are taking to the internet. And in New Zealand, the police are following them as the Telegraph points out. If you are caught cyber-bullying in New Zealand, you could find yourself in jail for up to two years.
And this forward-thinking approach to the internet is exactly what businesses need to emulate. If everyone else in your business sector is online and you’re not, it’s time to take the plunge. If you’re not technologically savvy, this can be a big ask. However, there are plenty of local companies that will help you without breaking the bank. For example, for web design in Leicester http://acethespace.co.uk/ can assist you with a website design now that will serve you well for years to come.
However you decide to make contact with the parallel universe that is the internet, it is becoming increasingly important to stand out from the crowd. You have the opportunity to reach out to a different life form, so don’t waste it!