When developing an online presence on social networks, it is difficult to resist the temptation to open account at all, although the really tricky part comes later, when you keep them updated and generate conversation each and every one of them is necessary.

For that automatically replicate the same message is not only useless, but can also be detrimental to the brand image. It is therefore appropriate that companies have clear what objective seek to achieve its activity in social media and, from there, to design a strategy that includes only those that really means 2.0 help achieve it.

Another important thing to keep in mind when deploying the wings and cover the maximum online territory is the budget that we have point. It is true that register a social profile is free but requires properly manage human resources and time, which translates into money.

Therefore, efforts should focus on those social networks that actually help us reach our goal, and where our economic possibilities permit.

To properly select channels in which to act, we can consider the following assumptions, based on data provided by Business Insider:

Twitter helps find influencers and increase brand awareness. It is the channel where information flows faster, leading users to use it as a source of first order to get news, find promotions and participate in social conversation. 83% of Twitter users claimed in 2012 that saw this news through microblogging platform. It is also the most suitable to provide a service fast and efficient customer environment.

Facebook allows you to transmit the human part of the brand. It offers the ability to connect with fans in closer, to meet them every day and talk to them one on one plane. The average age of your target audience is centered around the millennial generation, the leading online consumers. Hence this platform constitutes a good means to reach them, always with a personalized message and an appropriate proposal to their interests.

Pinterest is a great showcase 2.0. A window to the world where show your products in all its glory. A place where art, photography, creativity and design have an appointment. Here goes your target audience for inspiration and new ideas to buy. Planks network gives you the opportunity to show your side coolest, most striking and daring. 70% of the audience are women, largely responsible for making purchasing decisions, with the iPad your favorite tool. 48.2% of users of this tablet acting on social networks are members of Pinterest.

Instagram has established itself as a branding tool. The application for images with creative filters already has 90 million registered users. This has led to the big brands to direct you attention. 59% of the Top 100 of Interbrand have a profile, highlighting its ability to show its most relaxed and natural, easy and near way side; an activity available to anyone, as long as this is the goal to pursue.

LinkedIn is a channel that exudes professionalism and business opportunities; especially from the point of more corporate view.Especially suitable for B2B, and some business sectors than in other media they do not find your site. Its activity allows us to highlight the activity of the brand, its progress and human capital like no other, showing its know -how and building trust.

As we see, there are many possibilities, but we must not be blinded by the quantity but the quality and find the most appropriate to connect with our audience and give our message environment.