The profession of Community Manager is increasingly linked with psychology, not surprisingly, the marketing and advertising of 2012 to challenges of “human” nature that is facing, should be able to get to the exact place where the excitement is generated.

This may seem obvious that it is not at all, if we consider that we are talking about professionals capable of leading groups of people towards building sustained by focusing on reciprocity and consistency brands.

Performing tasks should be approached from the simplicity

2012 as a year in motion, a year in which they reach the consumer has become the main target for brands and for this, the figure of the Community Manager emerges as the thread to customers. It is through access to emotions and beliefs of individuals, generating a strong and committed bond occurs.

Based on these two fundamental premises: Mobile Web and need for leaders is that the profession of Community manager presents himself as the indispensable ally of the brands and companies seeking a sustained, horizontal and efficient growth.

There are many skills to be developed to be considered an opinion leader;plan and delegate, manage and motivate, etc., experience has shown us that not necessarily the brightest professionals with academic records, become leaders.

How do we make the transition from a leading expert knowing that the main goal is to evangelize our customers?

This transition process is one of the main challenges of the Community Managers at the present time, be one of the team and also hold the post of “opinion leader” is not something to be achieved with a few clicks.

Teamwork

The first thing to achieve is to be seen from within our organization as an opinion leader. The Community manager should know that their functions are extended as strengthen the social phenomenon and the community is the most visible evidence of its success. Having the loyalty of internal customers (team members) is the first step towards leadership.

Perseverance

Access the subconscious and change our personality traits, it is not an easy road. However, it is necessary to note that the “disabilities” are generally just a sample of emotional blockage. You be transformed into a person with ability to persevere, it helps us to efficiently lead the inherent stress as well as a minor issue not adequately manage crises.

Being positive

We have a tendency to associate fierce emotions past experiences, in general terms a leader is a person who has been able to separate their emotions from their memories, thereby achieving positively address each situation. Transmit positivism is associated with hope and this is one of the reasons why customers are linked with brands.

Conflict management and problem solving

Think that there will be problems is a utopia. The interaction of people towards common goals is never free of obstacles. The Community managers should be able to always face difficulties facing its resolution, passionateness for it and staying focused on achieving the goal.

Definitely the figure of Community Manager emerges the driver link between brands and customers, able to unite people achieving achieving a common goal through an individual path made towards specific objectives.

Opinion leaders need to help us to believe that emotions and experiences, positioning and conversion, achieve compliance objectives and goals, without a doubt … the display of new and sustained growth opportunities, are processes that start from within each of us and how we face the challenges that lie ahead.