In a globalized world like today, it is vital to use effective strategies for the company to be truly competitive in the market. Technology is advancing at a rapid pace and innovations in the media are increasingly accelerated; so it is necessary for organizations to adapt to the changes and challenges of the environment in which they develop.

In this sense, viral marketing has several techniques to exploit the potential of social networks and other emerging media on the web (blogs, rss, portals, websites, etc …); in order to produce an exponential growth in the message to be transmitted.

Also, the fact of doing viral marketing strategies gives the following benefits to organizations: It has a low cost, facilitates the execution of the campaign and has a high response rate.

Then a series of recommendations to develop a viral marketing campaign to be successful is as follows:

Set a goal: It must be clear about the purpose for which the campaign is being carried out so that implementation can really be successful. By setting a target to follow, you can align efforts and delegate responsibilities in order to achieve the proposed goals.

It uses existing communication networks: Each person has a personal level a network of friends, relatives and acquaintances; it moves to the Web allowing thus leveraging social connections and disseminate key interest to the organization messages.

It’s simple and easy: The message to be viral has to be spread easily and quickly; so in one or two clicks it should be forwarded to other recipients. Not to delay the submission process with records and / or unnecessary surveys.

It is scalable. The viral marketing campaign has to anticipate all variables, with the objective that the organization can be prepared if demand increases

Foster spaces of expression: The participation of each of the people is essential to identify consumption habits and finally be able to influence them. We must take into account the views of the audience to which we go presenting initiatives that allow interaction between the company and its customers.

Provide a satisfactory user experience: You must create initiatives that give added value to the products and / or services to sell the company and produce a feeling of well-being to. People that allows them to connect and identify with the organization

Lean on communities: It is therefore essential to know in depth the characteristics and interests that distinguish one community from another; in order to be able to adapt to the needs, identify the segments that the company is targeted and niche markets in which we position the brand.

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