It is a fact, online video triumphs on the Internet. Users enjoy discovering and sharing videos of all kinds. A fact that causes the effect desired by any brand: get a viral video.

An effect, if any, is seen growing faster. As Unruly data reflect the rate at which viral videos has almost doubled in the last 12 months are transmitted. A growth that has been registered by Social Diffusion Curve, technology analysis and tracking of online videos.

According to which 42% of the shares recorded by a video occurs during the first 3 days of its release. Unruly it indicates that since April last year, this percentage has almost doubled (42% vs 25%). Specifically, the data indicate that during the first 2 days of the publication of the video is the case at present 18% of the shares, while a year ago, only 10% was produced.

Also, the logged activity during the first week is crucial. Currently 65% of registered social interactions, while in the previous period only 37% were happening. Therefore, the first few days are vital, where the company has put all the meat on the grill, in order to maximize the exposure of their creations.

Viralize online videos are increasingly more quickly and to a greater extent

The data provided by the same source end of the year showed that the reputation of the viral videos of the brands has increased 50 times since 2006.

The index of shares has increased significantly in recent years; a trend that is increasing year after year. According Unruly, the top 10 viral videos this year generated 28.8 million shares, representing a growth of 50% over the previous year.

Definitely, online video is an essential element in the content strategy of companies and brands. Not surprisingly, the figures demonstrate greater effectiveness when to publicize a product and generate customer confidence.

Every day, about 100 million Internet users on sites like YouTube dive in search of online videos. Cisco estimates that next year, these users regarding their demand for online video record 57% of traffic. Proof of this is that 70% of Google search results already offer video.

Also, it is the type of content most shared on Facebook (Zuum). 41% of customers are more willing to share videos of products than any other content (Invodo). Users actively demand information about products that interest you, and online video content provides value, attractive for users, more than any other format. Animoto indicated this in April that 89% of users share videos explaining; very close to 91% of users who share videos of emotional or humorous (94%) share issue.