If the marks could make a wish, it is that your customers remain always faithful. The customer loyalty is the core business, the stability it needs the company to continue to develop, the impetus to move forward every day.

However, it is not easy to get. The customer loyalty varies both gender, and the business sector. The report by Ipsos MediaCT, Hearst Magazines and FleishmanHillard shows the differences in terms professing loyalty both men and women, depending on the type of company.

The report was conducted on a sample of more than 4,300 consumers between 21 and 69 years of 4 countries: USA, Brazil, UK and China. Of these, Americans reported higher levels of fidelity on the 10 categories of proposed products.

Thus, men were more faithful to the female gender to companies related to technology such as smartphones and tablets (47% vs. 43%), clothing (30% vs. 16%), cars (48% vs. 40%), financial services (43% vs. 34%), home electronics (34% vs. 27%) appliances (25% vs. 18%) and hotels or leisure travelers (32% vs 21%).

Meanwhile, the number of sectors in which women were most faithful is significantly lower than for men. Furthermore, the differences are less obvious. The study data show preferences by the women, to remain faithful to their beauty products (42% vs 38%), household products, except food (36% vs 26%) and hygiene products and personal care (48% vs 47%).

In the case of UK, levels of loyalty, and gender distribution were similar to those recorded in the US However, in China and Brazil; women were more faithful in 8 of the 10 categories analyzed.

Depending on the data, we can see that loyalty to brands depends on many socio-demographic factors, beyond the genre. As a general trend, the study indicates that consumers are always eager to discover new proposals and alternatives to the brands and products they already know. A situation that requires brands to remain in constant evolution and work to exceed the expectations of its customers.