For small businesses and start-ups the need to offer a compelling website to potential clients and customers is a pressing one.
A good site can help to launch a company effectively, presenting it in a professional way which strengthens the brand in those crucial early days when the first customers are being accumulated.
Conversely a poorly put together site can dismantle a firm’s reputation before it has even had a chance to prove itself worthy of attention.
If you are looking Newport website designers then Newport website designers net centrics could get you off to a good start.
Agencies offering website design in Newport or other cities in the UK can help fledgling organisations to set up stellar online storefronts that will be the first step towards long term success. And here are some tips that will help you make the most of the design options that are available today.
Take Mobile Seriously
In light of Google’s recent mobile-friendly algorithm update, there has been a debate over just how impactful an optimised site can be from an SEO point of view, which will be an area that new businesses must focus attention.
For firms that are just getting off the ground, the advantage is that there is no need to update or scrap an existing site. Instead you can start out with one which is designed to be responsive and flexible, adapting to different devices with ease rather than catering only to desktop or mobile users.
More and more people are using their smartphones and tablets as the main platform for searching the web and browsing sites, so taking mobile seriously is a good starting point for businesses. And even mobile makers are cottoning on to the need to better integrate search features in mobile OS solutions.
Make the Most of Social Media
A modern business cannot thrive without a solid social media presence, but it is also important to consider how this should be integrated with a standalone site created to promote a firm.
As a result, design choices should be made to cater to visitors who may well have found your site via Facebook or Twitter rather than through a search engine. It should also be necessary to embed buttons to make it quick and easy for visitors to share content and pages they find on your site via the social platform of their choice.
The ability to manage social media is a skill that many start-ups and small businesses will be looking to master at the moment. And this ability to see how the social world fits into the layout and content of a site is important.
This ethos should extend to include the type of content you choose to add to a site, not just how everything is arranged on the page. And you can take a leaf out of the book of organisations like BuzzFeed and others when it comes to succeeding in this respect.