Banner ads are adverts that are built into a website and designed to capture a consumer’s interest, enhance brand awareness and ultimately increase sales. There are many types of banner ads available and choosing the right one will deliver impressive results on your next marketing campaign.

Banner adverts may be embedded into a website or flash up based on a potential customer’s behaviours, but ultimately they fall into one of two categories:

1. Static ads

These are simple adverts that can either be built into a website or appear as a pop-up. They contain a static image that is usually accompanied by a block of text which may include a call to action. They can be embedded and remain visible throughout a consumer’s interaction with the website or appear at a particular point or after a defined duration. This decision is based on the extent to which you wish to disrupt a user’s behaviour – for example, some may appear when a user tries to navigate away from the website.

2. HTML5 banner ads

Also known as animated banner ads, HTML5 banner ads incorporate moving images or video footage to capture a consumer’s attention. Research by https://thebannermen.com/banners/animated-ads/HTML5/ reveals that animated banner ads increase user engagement with up to a 267% higher click-through rate than static banner ads.

There are many reasons why a company would choose to embed banner adverts into its site, including revenue generation, increasing its customer base, and improving its site analytics. Whatever the reason, you must first determine the manner in which you wish for them to display and the way in which you wish to influence your potential customer’s behaviours, while ensuring that any information that the customer supplies is stored in accordance with GDPR.

In conclusion, there are many different types of banner adverts within the categories listed above and a specialist company will be well-placed to help you incorporate the most appropriate type for your business into your website, thereby increasing traffic, growing your brand and hopefully securing a pleasing return on investment.