User Experience or UX is an important element of website design and a good Web Design Surrey company will ensure that all their clients’ websites take user experience into consideration. When the user experience is a positive one, users will spend more time on the website and this means that they are more likely to convert into paying customers. It also helps to build trust and brand loyalty.

There are a number of different ways that user experience can affect website design.

First impressions – a website needs to load quickly and efficiently and have a layout that is both appealing and easy to read. This will help to reduce the bounce rate on the website and will create a positive experience for its users.

Navigation – when the navigation elements of a website are effective and logical it helps users to find the areas of the website that are going to be most useful to them. This includes making sure that any menus are well organised and functional.

Responsive – with more and more people using mobile devices to access websites, it is incredibly important that the website that you create loads and performs well on mobile. The site needs to adapt in terms of its screen sizes as well as ensuring that the experience is consistent for users.

Content – the content that is shared on your site needs to be readable, relatable and share information with the website users that will enable them to assess whether the products and services that you are offering are going to be ones that they need.