When you need new business signage, there are some important factors that you’ll want to include. This ensures that your signage is on brand, clear, concise and easily recognised and understood by your customers. Here are some of those essential considerations:

Some signs will use only images but for times when text is necessary, decisions about font and colour are important. Too thin or flowery and the text will be tricky to read. Choose the wrong colour and some customers might have difficulty seeing what’s written. The text size should also be readable from a reasonable distance. Keep text to a minimum and opt for clarity and conciseness as this makes the wording easier to remember.

Although what you say is crucial, images and graphics also play a significant role in business signage. The right graphics make a sign more memorable and can play to the emotional side of attracting customers. The best graphics complement the text and might take up most of the space, so you’ll want to get this right. For best results, work with a Signage Exeter company. Find out more by visiting Nettle of Exeter, a leading Signage Exeter provider.

Branding should underpin the entire sign design. If you have a company logo, this should appear on the signage. Specific brand colour palettes should also be applied, along with any slogan or motto that your business is known for.

A call to action is another essential sign feature. You want to persuade customers to enter a premises or make a purchase so bear this in mind when designing signage.