Customers have short attention spans, so it’s important to give them the wow factor so that their experience will be well remembered. Retail staff must engage the customer as soon as they enter the store and that could be simply by asking a question about the product, such as ‘Have you ever worn this brand?’ In a music store, engagement could be as simple as showing someone how to listen to a song on their smartphone.
Image Credit
Shoppers must be engaged with the product
Shoppers make a purchase when they feel intrigued, buoyant, and curious, so retail staff must persuade them to feel so engaged and enamoured with a product or brand that they part with their cash. Smart, quick thinking on the part of the sales staff can quickly secure a sale.
The ability to touch a product, such as a new gadget or try on clothes is key to making progress toward the sale. A retail assistant can ask if the customer knows how to use the product or offer to demonstrate using VR to see how the product would appear on them. The goal is to bond so that the customer feels that the product is a must-have.
A shopping trolley is the perfect means of impulse buys
Using a shopping trolley in a small shop gives customers the opportunity to make more impulse purchases as they have appropriate means of carrying the products to the cash register. Businesses wishing to obtain a suitable supermarket trolley model for their store can visit a variety of retailers. The supermarket trolley comes in a range of models to suit individual needs.
According to the Eastern Daily Press, when an improved Primark store opened in Norwich recently, the chain’s UK sales were boosted by 4%. The changes are set to roll out in around 18 branches.
Engagement means carrying on the customer relationship and building up loyalty and trust. The store or brand’s goal is a lifelong bond with the shopper. Continuing communication with the customer can be done through social media, on platforms such as Facebook or even Instagram which is a perfect means of engaging the customer through brand photography. The relationship can also be kept up by email marketing or even loyalty cards which offer discounts or the opportunity to attend preview evenings in-store.