In today’s consumer driven world businesses are trying to stay connected with their customers and clients in as many different ways as possible. This includes email marketing, social media marketing and of course your everyday customer service and we must not forget your business website. Whether you have paid for your website outright, have opted for pay monthly websites like those from https://www.utopiawebdesigns.co.uk/  or perhaps you are still at the design phase with your chosen agency, your website does so much more than just provide a platform to showcase your products and services from.

With people becoming more and more reliant on technology and our children perhaps being even more tech savvy than we are it is almost expected that if you have a business you will have some sort of website presence. Of course, the scale of this will depend on what sort of website you need and what you need it to do for you. A website that is also acting as a shop front will be more complex in nature than one that is being used as a showcase of services available, equally if you have a member’s area on your website this again will require more thinking about.

A website helps to confirm to those people searching for you as a potential supplier option that you are a genuine company, and this is one of the many reasons why you are asked to include your contact details, company address and your company registration number. This helps people again identify that you are not a fly-by-night business.

Many of us do a lot of our internet surfing during the evenings or perhaps early mornings. By having a web presence, you are effectively extending the hours of your business in terms of your advertising and perhaps even your ability to be contacted. If you ensure that your contact details including a relevant email address are in a prominent position on each page you will find that people email overnight.  With the ability to schedule social media posts in advance you can also utilise your website in the posts that you create and again advertise out to people, all whilst your office is closed.

It is thought that over 80% of people will perform some sort of internet research before they purchase a particular item. By having a website presence and ensuring that it has all of the relevant search engine optimisation completed on it, you will appear somewhere in their Google search.