In recent years the world of marketing, communications and sales has undergone major changes, mainly due to new technology and new media and a first study carried out by the marketing people, it seems that the upcoming trends in the advertising, leading to new technologies. Large companies have long since moved part of their investment on new marketing strategies by adopting the new means available, such as Internet, mobile communications and alternative advertising (the so-called non conventional marketing), maintaining stable investments the traditional media, such as radio, television and newspapers.
Marketers as well as being fully confident that with this new method of communication, advertising will come more quickly and will be more effective on the public agree, with precise calculations, that spending on this new type of advertising will marked increase. It is estimated that in the next 5 years, businesses will triple their investments in interactive marketing. Focusing on new marketing channels, such as mobile communication, e-mail, online video, inclusion in search engines and social networks this type of interactivity will enable the client to evaluate the offer in a more comfortable. These “means” will be joined by other emerging channels, such as RSS feeds, podcasts and interactive games.
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It will, however, continue to support a traditional advertising in order to drive the consumer more and more on the web with a greater increase. Traditional media will be used increasingly as a support for advertising campaigns online. TV for example is one of the means that will be increasingly used to advertise a product and expect the consumer to go to the website for more information; once the client is online you can entertain with funny videos or information and tips to make the most of your product / service.
Taking advantage of new trends, marketers, want to encourage consumers to adopt new methods of communication, making the road easier for those small business owners who want to take advantage of these new means, without the risks or costs too high.
1) Involve the customer: The move towards alternative advertising rather than traditional methods coincides with the emergence of technologies that allow a direct dialogue with the customer. For example, following the trend of social networks can move products / services on sites that encourage customers to exchange views. Social networks add an element of impartiality and increase the visibility and the search for product information.
2) Integrating the traditional marketing with online marketing campaigns: Use traditional methods such as television and radio to direct the consumer to a website, a specialized page that will intrigue them and bring them to have more and more thirst for information and help potential buyers in the early stages of purchase. Use e-mail to inform and keep customers updated about any developments or new products, thus avoiding additional postage.
3) Move the advertising spending by the “mainstream media” to those online: Today, online advertising offers an alternative to traditional media. A good portion of consumers before making purchases seek more information on products through the internet. Investing in the web means to advertise the product, but also make it easily searchable by search engines; this can be easily accomplished by buying “keywords” on major search engines.
4) Follow the customer: Make sure that the customer can see the advertising message wherever he goes, for example, you can put your logo / corporate brands of umbrellas or on objects of common use. The key to use this advertising effectively is to put your message in the right contexts, trying to reach your potential customers when their mind is more relaxed.
The future is full of opportunities for marketing, observing market trends and we move with cunning we can expand our business and beat the competition.