Creation, execution and evaluation, three determining aspects in the development of a business plan understood as the operating procedure to act in the provision of a service or the sale of products and evaluate the possible results.
The business plan is a map through which brands achieve, analyzing their past, present and future, determine and define the lines of action necessary for the fulfillment of goals and objectives.
Additionally, the business plan integrates three determining variables, internal and external, and investments.
While it is true that the business world is highly dynamic and changing, at the present time environmental conditions determine the needs, expectations and demands of consumers, which provides the keys for brands to interact with the competition.
One of the most decisive aspects in a business plan is to determine the mission of the brands and to define in depth their vision, for which it will be necessary to respond to what needs the brand covers, with which products are better covered, which is the added value that is offered.
In order to give an efficient answer to these questions, the analysis of the competition must be done from a double perspective; On the one hand, analyzing the environment in macro and on the other, focusing on the segmentation and determining the responses adapted to the microenvironment.
Technology, marketing, production and organization that are approached from the analysis of the competence in terms of human resources, the fulfillment of the quality of the service to the client and the estimated time for the start-up.
With these variables it will be possible to define the marketing strategy to be implemented in order to increase the competitiveness of the brand within the segment to which it seeks to attract.
At this point, one of the aspects most related to the environment, we find it in the setting of prices, for which several factors must be borne in mind.
Thus and depending on the environment, prices will be established that have the coverage of the initial costs and the added value of the prices of the competition.
In short we can conclude that the study of the environment not only affects the identification of the market segment to which we aim, the analysis of the competition or the identification of the added value, but also, it is decisive when choosing a marketing strategy and the setting of the prices of the good or service offered