If you are like most people, you probably load up Google whenever you have a question. And if you have done this, it is very likely that you have noticed the small square answer box that appears below the paid ads. This feature is called the Google Answer Box, and it is entirely possible that a text snippet from your website can appear in that box.
Here are a few tips to increase the likelihood of your text appearing in the Google Answer Box.
Do Some Research
Not every Google search comes with a Google Answer Box, so it is worth searching to find out which questions and phrases do. More specifically, you should be looking at the phrases and questions that are linked to your website, as this will teach you more about the kind of content you need to be producing if you want to appear in a Google Answer Box.
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Customise Your Content
Google spends a lot of time and effort finding out what people want from their search results – so if you customise your content so that it is similar to Google Answers, it is more likely to appear in the Answer Box.
It can also be useful to use the Google query as H2 header above the paragraph you want to appear; for instance, you could have a header that says “how to unclog a sink”. It can also be useful to use high-quality images throughout the content, as these appeal to users and boost your SEO ranking.
Be More Useful Than the Current Featured Snippet
Finally, you need to make sure that your content is more useful and relevant that the current snippet that is being featured by Google. Pad out the paragraph with more information and relevant statistics, and get rid of any filler content that is unnecessary. However, you should make sure that the paragraph isn’t too long, as most Google answers are no longer than four sentences. In general, the paragraph should be viewed as a useful (but short) summary that effectively answers the Google query.