This is revealed by the latest study by the Zenthinela advertisers panel, which explains that websites, social networks and video will be the undisputed protagonists in the advertising scene in 2018.

In fact, an increase of 12% of Internet is foreseen as advertising support, especially in advertisements in search engines and sponsored links. Television will also grow, both generalist and thematic channels; and the radio will experience a negligible 1% growth.

Video advertising on the Internet also acquires relevance, since the investment in 2018 can exceed 11.2 million dollars; almost 20% more than the forecasts made last summer.

The boom of social networks and the growing prominence of the blogosphere translate into a considerable increase in advertising investment in these media. Forecasts indicate that investment in networks such as Tuenti or Facebook will amount to 20.8 million dollars, almost 40% more than the forecast that was made at the beginning of 2010. It is also expected a significant growth for investment in blogs , which could reach 8.2 million dollars, more than 22% above the figure estimated in February.

Zenthinela also takes stock of advertising investment in 2018, in which advertising investment in media has stabilized. Good news for the sector after the serious declines suffered in previous years.

Television has driven this growth, thanks to thematic and digital television channels. However, the print media are the big losers in the distribution of advertising pie, trying to adapt to an increasingly digital and interactive environment.