The unstoppable growth of social networks has not only been quantified in relation to its increase in the number of users that in the case of Facebook, the social network par excellence recently exceeded 500 million users worldwide, but also its potential as advertising channel has been multiplied due to the increase in advertising investments of companies in this type of social media.

In this sense and specifically, the largest advertisers of Facebook have multiplied by ten times the expenditure compared to last year according to the company’s own chief operating officer, Sheryl Sandberg, who also stated that some of these companies increased by 2000 % your advertising investment compared to last year.

Sandberg declined to provide information on the identity of the companies and advertisers that are exponentially increasing their advertising investment on Facebook. However, as an example, he explained how some great film studios that used this social network last year to promote three of their films and premieres, this year will do so with up to ten of their releases.

The large target audience, the high capacity of segmentation and the high number of potential customers become a fundamental claim for companies and advertisers, to which add the added incentive of the costs of their advertising rates that have remained unchanged since last year, although it is more than likely that they will experience a small increase during the coming months.