If your brand is getting a little tired and needs a fresh new look, just imagine if you could create a whole new brand without spending a penny or engaging a design agency! Artificial intelligence bots are now set to go head to head with traditional design agencies, promising to deliver professional branding at the touch of a button. What impact will this have on design agencies? This article takes a look at what the future might hold for this creative industry.
Can Artificial Intelligence really be used to design branding?
When a company called BusinessCloud set out to put these AI bots through their paces by creating some alternative branding for their company, the process was startlingly simple. By inputting some basic information such as the business name, preference in colour, font and logos, the bots churned out a huge choice of different designs in a matter of seconds. You only pay if you choose to use one of these options. If bots such as LogoPony, Brandmark and Tailor brands can produce these results so quickly and effectively, what other functions could they replace?
What does this mean for traditional design agencies?
It is likely that the role of the designer will evolve in a similar way to how web design has changed over recent years. Perhaps the bots will be used to do most of the mundane work associated with creative output, leaving the human designer to focus entirely on the aesthetics of visual design and generating original ideas, which the bot cannot do. There is plenty to read about this interesting aspect of AI, for example this piece from the Guardian.
So in the future, you may still be looking for a local branding design agency in Glasgow or a website design company in Gloucester, such as https://www.net9design.com/, but they may be using this technology to enhance their services.
The AI based tools are great for customers on a tighter budget and will undoubtedly change the availability and type of careers available in design in the future. The new technology may blend with the human input to empower designers and ultimately create better branding for all. It is likely that certain entry level roles will disappear over the next five to ten years, to be replaced by a smaller number of more creative roles.