The company Microsoft has acquired a 1.6% share of Facebook , one of the most successful social networks in the US. This strategic operation that has cost 240 million dollars will allow Microsoft to become the advertising platform of this company throughout the world.

David Brashaw , analyst at the Ovum consultancy, said that the really important thing about this operation is that the software manufacturer has taken over the exclusive advertising, which can strengthen its business expectations in this segment, where it has entered with certain delay and where Google is the one who wins the market. In fact, the signature of Larry Page and Sergei Brin was behind this social network, a juicy caramel that has grown in number of users in the last three years in a considerable way. It currently has 49 million users and has a growth rate of 200,000 new additions per day since January 2007

Microsoft’s participation in Facebook (a network where you can maintain contact with old colleagues, create new friendships and exchange tastes, comments and opinions) is also explained because Mark Zuckerberg, the firm’s twenty-year-old CEO, is looking for 15,000 million dollars to grow and develop the business. Although such an investment request can be reminiscent of the follies that were experienced during the technology bubble, when large amounts of money were invested in companies that did not get results, Zuckerberg explains that all the money that has been entrusted to the firm so far has paid off.