We are going to make a simple mathematical formula: Bearing in mind that content is the king, and that a picture is worth a thousand words; if we give the content of images … the result has to be really effective and attractive, right? Considering this, do you know how to make the most of the power of the image in our content strategy?
The image as a powerful selling weapon. Use images that really show the product, that have a high power of attraction. We do not speak of a frontal snapshot, with a reduced resolution and home lighting, but of those that collect all the angles of the product, both inside and outside of its packaging. Consider the possibility of making a small animation from these images, to get a 360º view. Use all the resources you can think of, request high quality images from your suppliers and optimize your own. For example, if you hire a photo session for your advertising campaign, make some exclusive shots for your website, so you can have your own high quality images. It will also serve you the photographic material of the image banks.
Beyond photography. When we talk about images, you do not need to stick only to the photographs; but to the visual content in its entirety. This also includes illustrations and infographics. It is about giving interesting and attractive content for users, who at a glance see the advantages of the product, its main utilities. Users are lazy, have a hard time reading, save the effort.
Flee the standard and boring templates, bet on the own design and differentiation. Give your personal touch to your social profiles. If you use a web template, create your own headers and update them periodically. The idea is to convey to users a new and fresh image every time they access their page or social networks, that there is always something that catches their attention.
It also optimizes the visual content for SEO. Google gives more and more importance to images, highlighting in their organic search results those that are most relevant to the user. The images must have a good resolution and be properly classified, with an appropriate title, its alt tag and a description of its content.
Invite to share the images on your website, motivate their virality. For this you have in your favor the widespread use of applications like Instagram. To give you an idea of its importance, its users shared up to 6 images per second on Facebook after it allowed a greater visualization. Special mention deserves Pinterest within this section, the visual platform par excellence, ideal to promote your products on the network and an important source of reference traffic. Thanks to its simplicity of use it has achieved a great penetration in a short space of time and offers many possibilities.
How important are images in your online marketing strategy? Do you take care of the visual aspect of your content?