Many of the advertisers I work with and, surely, a large part of those who read this article think that the success of an affiliation campaign depends exclusively on the platform and the affiliates. In part they are right, but this statement is too short. Undoubtedly the weight of these two factors is considerable, since, the greater the network of the platform, the message will reach more potential customers and, if the affiliates are of quality, the conversion rate of the campaign will be higher.

But let’s be a little more pragmatic: you do not need a glass ball to realize that the advertiser balances the balance and that your decisions have as much weight as the quality of the affiliates or the breadth of the network. Unfortunately, this notion is not widely spread among advertisers, who, in most cases, ignore the correct use of the tool that constitutes an affiliation platform.

The first question we have to ask ourselves before everything is the following: What do I want to obtain from my affiliation campaign? Obviously, a clothing store and a service society do not pursue the same goals. While the first pays a percentage on each sale made from the affiliate’s website, the second pays a fixed amount for each useful contact the member sends him. In fact, some service companies only need traffic to function, so it is not uncommon that they only remunerate the affiliate for each click.

Another aspect to take into account to be successful in this world is that not only do you have to choose the affiliates well, but you also have to know how to please them, which is not limited to a good remuneration.

It is common to think that affiliates only seek the highest bidder to get the most benefit. But what good is an attractive commission if the promotional material is not adequate? For example, the affiliate will prefer a lead campaign at € 1.20 with a high conversion rate of € 1.50 that would lead to fewer conversions. In fact, if the conversion rate is low, affiliates will not take long to remove the promotional material from their websites.

In short, choose your affiliates well, as they have to be compatible with your product. Also, take care of the promotional material: your campaign has to adapt to the demand and not the opposite. Believe me, there is no worse publicity than an unhappy affiliate.

Do you remember the phrase “to be healthy you have to eat varied”? Well, the same thing happens in affiliation; If you want your campaign to work well, you have to propose a sufficient amount of support. Whether banners, text links, templates for mailings, product flows … Without forgetting the discount codes, very useful in times of crisis. Do not limit your chances of success!

How to increase your affiliate network?

A good system to work this field is to offer your direct affiliates a percentage of the commission generated by all the new members that they bring you. You will see how they will promote you naturally within their own networks.

Do not forget either the acceptance and the payment of the commissions: the affiliates take this subject very seriously for obvious reasons. The faster you are at the time of accepting and paying the commissions, the more attractive you will have in the face of your affiliates. Accept commissions quickly during the first 30 days. Your affiliates will thank you.

In short, a good membership campaign involves work, effort and attention. There is no magic potion or trick capable of guaranteeing results. Take care of your affiliates, find new members and consider the following: What does my campaign offer that others do not offer? You will see that following these tips, the performance of your campaign will improve day by day.