If you have your own retail store, you are probably more than aware that business can fluctuate. One week you are looking for quick ways to fill the stock you have just sold, the next you are wondering where all the customers went. This can be frustrating; however, these tips will help you to turn your store around.
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Make customers choose your store over others
It is likely that there are other stores in your area that sell similar items, so why should customers shop with you? Give them a reason to go to your store, whether money-off vouchers, limited items, or opportunities to get freebies. The latter has been employed with great success by Pret A Manger.
Give shoppers the full experience
With more and more shoppers using the internet to find cheaper deals, it is important to give those who visit your store the best experience they could ask for. Excellent customer service can mean the difference between someone returning to your store and them deciding to look elsewhere, so really make their shopping experience one to remember.
Deliver excellence
The whole essence of your store will depend on what you sell and how you sell it. Figure out your target market and tailor the shopping experience to them. What works for stores down the road may not necessarily work for your customer base, so design your customer service towards your customers’ expectations.
Encourage customers
It is no secret that limited-edition items sell out much quicker than standard stock. Shoppers love the feeling that they own something that not everyone can get their hands on, so work with this to encourage your customer to buy now rather than later. Use in store media from a company such as https://moodmedia.co.uk/in-store-media/ to make customers aware of promotions and make the most of holidays by offering packaging to match. There is no limit as to what you can offer, so brainstorm ideas to help motivate your customers to take the opportunity to buy.
Research, research, research
Your location, stock, staff, customers – the list could on. Help to maximise your sales by researching your stockists, prices and profits, and research your target customer base by making sure you understand what they want. For any major decision, a whole host of research should be done first.