In a digital world that is already well covered by search engines, a new search engine seems like the last thing that anybody needs or wants. Nevertheless, a new contender has arrived and is designed with business in mind – meet Plonked.
Plonked is a niche search engine that is primarily aiming to provide a range of in-depth insights into businesses. Conceived by technology and software professionals Ankur Varma and Josh Atir, Plonked was born after conversations with sales teams about the process of discovering new leads. The pair discovered through these talks that current tools were outdated when it comes to finding new companies as leads.
Google’s strong groundwork
Ankur Varma said that Google has done an amazing job of categorising the internet, but nothing exists in the same vein for business users. He added that Google doesn’t offer the option to search for businesses that meet certain criteria such as location, size and profile. This became the framework for Plonked. It is an exciting development for all branches of digital professionals, including every SEO agency in Dublin.
Plonked is designed with minimalism in mind and looks extremely slick and well put together. Features include the ability to search using company names and a response to natural language that fits in with what people are actually asking. This also includes location-based searches that are often the territory of agencies such as http://www.rycomarketing.ie.
Plonked and its scope
Still in its infancy, Plonked has time to work on algorithms and usability, and the developers are prepared to learn from experience. Varma said that the aim is to make the search engine smarter as they learn what queries are cropping up through the search engine. The team can see the terms that people use in business searches and then use this information to tweak the system so that variations of these terms are included. At the moment, the search engine is narrow in its location-based searches, covering only the United States. The name in particular may ring differently for a UK audience, as noted in an article by CNET.
Looking to the future, Varma states his belief that search engines should be free at the point of use, and their focus at the moment is increasing the relevancy of their search results.