If your business is already set up on various social media platforms, you might wonder what is next. Blogs are not just a personal thing; in fact, they can work extremely well for businesses.
Direct line to your customers
A blog is a great resource for sharing information that is relevant to your customer base. It allows you to be specific and to have a direct form of communication.
Fun, fun, fun
Blogging should not be seen as a chore. When done right, it can be stimulating, exciting and something you can’t wait to get stuck into.
Better SEO
If you are looking to increase your reach through search engines, a blog is a great place to start. Valuable, engaging content is more likely to appear in searches.
Promotes customer interaction
Blogs can help to encourage interaction, not only with your customers but also with your peers. Make sure you respond to any comments or messages.
Share your knowledge
Blogging about your expertise in a subject will allow you to become known as a helpful and knowledgeable brand. People love those who share relevant information – just look at the food blogger who gained such a following that he now works with top chefs!
Gets you involved
When you blog, you read more about what is going on around you. Whether current affairs or topics that relate to your industry, this enables you to communicate more with your customers and the wider world on a different level.
More leads and sales
According to a HubSpot survey, 60 per cent of businesses that blog gain more customers.
The source of your social media content
Writing a blog allows you to expand on your marketing strategies before publishing to the most suitable social media platform.
Easy to set up
You do not need a professional graphic designer to set up a blog. Platforms such as WordPress and HubSpot make it simple; however, you can still get help if you wish. Peterborough web design help can easily be sourced from companies such as www.routetoweb.co.uk.
Get your brand known
With a blog, you get the opportunity to promote your products whilst having a voice when it comes to other relevant topics. It allows you to give your brand a personality and let people know exactly what you are about.