If we had to define Social Media, we could say that it is a space in which conversations of all kinds take place with different users in order to create stable and productive relationships, whether they are work or other types of relationships.

As professionals, we need that the image that other colleagues may have of us is the best possible, that they think they can trust us.

This is critical, since many of the conversations and relationships that we seek to build in Social Networks pursue as a goal to seek new projects in which to participate and grow our influence and our relevance to other users.

Although the new environment rhinoceros favors this aspect and shortens the distances between professionals, pronouncement world allows more easily face a face to face a professional and perceive by their attitude whether it is sincere or not, while in Social Networks the door the conversation is behind a screen, and, possibly, the vast majority of people we know via the internet will never see them.

Professionals are well aware of this, so they are aware that the image they give to their colleagues will have a very important influence on the reputation they can give.

For this reason, we must use all the resources at our disposal to humanize us, to show our professional side, and, as we are not present, we must make a correct use of social profiles: give them a professional look and update them continuously, add a suitable photograph (Nothing to go out in an image making the fool), since that image represents us and is almost the only thing that the other professionals see of us.

But, leaving aside the “physical aspect”, we should be known for our professionalism and sincerity when it comes to relating with others. We should not have folds, but show ourselves as we are. The fact that our work is developed in a digital medium in which it is not necessary to wear a jacket and tie does not mean that our attitude is not a jacket and tie.

When I was little my mother insisted a thousand times that I would always tell the truth, because, according to her, a liar is caught before a lame, and Social Networks is no different. It is very easy to distinguish a professional who is facing someone who hides something.

It is fundamental to adopt a sincere and honest attitude to create a relationship, not work, but of any kind, but, if we do not see each other in person, we need to know that the person with whom we can start a project is trustworthy and that we are not going to have problems of any kind with her. Sincerity implies being professionals.