Currently increasingly more content is consumed from different devices or platforms a phenomenon known as Cross Device. Web traffic is divided between computers or laptops, tablets, gaming platforms, and other devices with an Internet connection.

In December 2012 approximately 4 million peoples who owned a Smartphone also bought a tablet. As far as we can deduce that it is really important when building a web portal, web advertising, e-commerce or any service on the network, it should be thought for visualization or reproduction on mobile devices, that adapt to the different requirements of Screen size. In addition, 10% of peoples bought a product or service from one of these devices so not thinking about these when designing an e-commerce would mean a loss of market.

According to another study published by ComScore “ Trends shaping Local Search in 2013 ” dictates that the local searches from smartphones or tablets that more realized tried to locate mainly restaurants, clothes and accessories, art and entertainment, doctors and hospitals, beauty, banking And finance, professional services …

It is important to have these data in mind before designing the web or the platform or application where we will offer our services, products, contents … And optimize the usability of the medium so that:

Be brief . Use concrete and short texts and large call-to-action buttons. Do not fill the website with decorative content that divert attention and see the target directly. Put yourself in the skin of the user, possibly if you are with the mobile is walking or doing another activity at a time, with more people, a break from work or a class with just time to look for information, comparing prices in a physical store … So it tries to structure the content in the simplest and shortest possible way with the necessary data (price, description …)

Provides location information . It is a mistake to assume that everyone knows you, or knows the street or even the city where your restaurant, service, shop is located … So try to implement a map with a pointer and the exact location information. Also if you can implement it with Google Mapsand make it appear in Google search you are saving the clicks and time of the users who try to find you. And if you include an application or plugging to be able to calculate the time of displacement you will be contributing more value for your client.

It has several forms of visible contact . If possible at the beginning of the web either from an email, phone number, social buttons. It is interesting that your phone number appears directly from the Google search and can call you directly, without having to copy the number in the phone book. Users are looking for agility and speed as fewer obstacles get better respond.

Allow your users to comment, upload photos … Whether from your web or social networks. It is important that they feel part of your content and can publish their opinions and experiences, photos, videos … Especially for the catering, hospitality, professional services … And in addition to being very useful for other users.

Includes tips on weather, how to get around, how to get there. One of the most commonly searched mobile searches is to check the weather, forms of travel, train schedules, bus or metro. So if from your website you can offer this information you will save time and headaches to your client. Avoid this information as a barrier to reach you in case you are a hotel, restaurant, a cosmetic clinic, professional service …

At the end of the day, it is a question of offering the user the minimum and indispensable information that is able to visualize it from the palm of his hand, proposing that it be visualized from different scenarios: buying, at work, on the sofa at home …