Social media has become an essential element of any marketing strategy; however, determining which media to use can be a challenge, especially if this is your first attempt. Here we discuss how to find the right social media for both your business and your audience.
What is best for your business?
In short, the best social media is wherever you want to be found. Ask yourself whether the particular social media in question is appropriate for your company brand and message, and does it offer the reach and other options you might be seeking? While Facebook and Twitter come with advertising options that can significantly increase your reach, the same can’t necessarily be said of other media that might require significantly more work for the same results. Consider in depth what your social media presence needs to do for your business and make sure your chosen platforms align with your branding.
Where are you target audience?
Ask yourself which forms of social media your audience are using. Different channels have very distinct profiles; for example, if you mainly work targeting other businesses, LinkedIn might be your best bet. Conversely, if you have a young consumer audience, Snapchat, Instagram and Tumblr might be more appropriate. Take a long hard look at your audience. If you need to, ask them which social media they interact with the most and consider most positively. Resources such as Marketing England offer excellent advice.
The one you can’t ignore
There is one social channel you really cannot afford to ignore – Facebook. Every month Facebook has over 1.5 million active users, which is over 20% of the world’s population! This is one channel you should absolutely be on, no matter what your business or audience demographic.
It can be really easy to waste time and effort when planning your social media strategy. If you are struggling, consider how web design in Cardiff can help and contact an expert such as Amber Couch Cardiff web design.
We can make it simple for you with three easy questions:
1) Who am I targeting?
2) Which media suits my business best?
3) Where can I find my target audience?
Answer these questions and you will be well on your way to your social media strategy.