Do you think your activity on social networks is appropriate? You know what your users think about it? US Internet users spend 27% of their online time on social networks. Surely many brands you could really know what bothers users of its shares 2.0, in order to keep their interest. Communications Disruptive study sheds some light on this subject.

Companies are aware that social networks are essential to reach your target audience channel; why they should strive to design an effective strategy, and tailored to their interests. In addition, there are prerequisites that must be met, as users consider:

Almost half of those surveyed by Disruptive (42.5%) complain about the low quality of language updates marks, indicating grammatical and speech deficiencies.

Another criticism is quite common that publications of the brands are too focused on the sale (24.9%). Something to tire eventually. This especially annoys adults between 45 and 54 years (31.3%).

What I saturates these users is too often in publications. 12.8% believe that brands send too many messages. Especially if these are commercial, or do nothing. This is the main reason why users fail to follow brands on Facebook.

Young people do not pay too much attention to what they say marks

The user group between 18 and 24 is the least affected shown because a company is not expressed properly in social networks (20.9% vs. 42.5%) or the frequency of their publications. To draw attention to this market niche brands must find another way to encourage them, creating specific actions for them, going directly to the sites where they are, which are not necessarily social networks.

As for classification by sex, there are no significant differences between the attitudes of men and women against the performance of companies on social networks. What we should note is that women are much more active than men in this area, therefore, it should provide them with a positive experience and maintain their loyalty.

Are You make any of these mistakes in your posts on social networks? Had you stopped to think about them?