Most likely, you’ve heard of “influencers” in Social Media on more than one occasion. For those of you who are just starting out, I explain that this is a person or group of people, usually experts on a specific topic, who have gained important recognition and credibility through their actions in Social Media. These actions can be: frequent publications and good quality, say what they think, personal persuasion etc.

The influence is achieved by adding to the  personal brand,  the  confidence  and  experience…

They can be influencers, among others:

• Bloggers: Those who are able to convince others with their content and create interaction because their post fly through the social media space.
• Tweeters: People who share respond, generalization single link and ending in Twitter replies and re-tweets.
• Facebookers: People who share issues in Facebook, which are interesting for them, causing “likes”, comments and generally serious attention.

It is of great importance to know how they affect the return on investment.  

Influencers can play an important role in your brand because users rely on influencers when it comes to buying, needing advice or making a decision for a service, product or brand. Against more influential, more impact can create on the success of a business.

On the contrary you must ask yourself: how much time, effort and money spent on those who have no influence with the messages of our brand in the hope of propagating the information of my product or service? Is this an effective way to take advantage of my time?

It is important to know how to identify influencers in social media, who can collaborate in the strategy of your brand in different social platforms.

How to identify the key influencers of your brand?

There are key platforms known for measuring online influence. Here is a brief summary of them:

• Klout,  your main goal is to build a deeper understanding of personal influence and online gauge the influence of others on the web. Not long ago, Klout offers a new service called  Klout for Business. Businesses will receive complementary analytics that reflect how and where influencers are building engagement with your brand.
• Kred, allows to know the influence of users using an index based on their publications, scope and impact created as well as the activity recorded on other platforms.
• Ecairn: It was created to identify influencers leading the relevant conversations about your brand.

And you? Do you consider the influencers of your brand? How do you do it? Thanks for sharing!