Many people underestimate the power that still have email marketing campaigns and many people think that this type of communication will die some day, but the reality is very different being a very effective tool.

The combination of email with social networks gives you a reach that can exceed your expectations if it is disseminated and shared by your contacts. You can also get very interesting data when analyzing the campaigns. This becomes another way to reach your audience in which you directly offer different ways to reach you. I recommend you consider the following actions to integrate email with social media:

1. Make a specific campaign for each social network

When you send an email you usually try to complete it with as much information as possible. This sometimes makes certain things unnoticed that you may want to highlight.
By doing a specific campaign we make sure that our audience truly knows all the channels in which they can find us.

2. Encourage and promote

Many times I have commented that when we want to generate an action in social networks it is enough to ask for it in the correct way. If you ask your audience to do something in particular, they probably do it, why not? Having this clear you should encourage in your email campaigns the affiliation to your social profiles, and a good way to encourage people is promoting. If you do a good promotion on Facebook p. ex. Ideally, you should update your subscribers by email.

3. Promote your social profiles

If you usually include images in your emails, you can not miss the icons to the different social networks where you have presence. Do not leave aside any social network you are on. Do you have a profile on Pinterest? Well, promote it.
If, on the other hand, you only send text emails, a paragraph with the links to social networks where they can find you would not be too much.

4. Encourages the recruitment of subscribers

In the same way that we use email to derive traffic to social networks, we must promote the recruitment of subscribers in our social profiles.
If we have many followers of Facebook or Twitter we can not miss the opportunity to grow our mailing list.

5. Use your website

Without a doubt the place where you can get more subscribers, fans and followers is your own website. That’s where the machinery has to be perfectly greased and ready to catch. For this, remember to optimize your site and try to make it easy for your potential followers.